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Bill Kolb, chief of McCann Worldgroup’s MRM global digital and direct agency, has been appointed to the new position of chairman, CEO of Worldgroup’s General Motors account, one of the Interpublic company’s largest and oldest clients.
In that role, Kolb is the business lead across communications platforms and will have oversight of the team at Commonwealth, the Worldgroup agency handling the global Chevrolet account. Kolb also assumes oversight of Worldgroup’s Detroit operations, making sure on-the-ground resources at MRM, McCann Erickson and Commonwealth are coordinated.
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