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The mother of a 6-year-old girl whose photo appeared on an anti-abortion billboard targeting African Americans is suing the ad company that created the campaign, claiming it violated the terms her contract.
The controversial ad, which initially caused a stir in February, featured Anissa Fraser, 4 at the time, in a sun dress and the warning, “The most dangerous place for an African American is in the womb.”
The ad triggered a tsunami of outrage, culminating in the Reverend Al Sharpton threatening to picket its location near the mouth of the Holland Tunnel in Manhattan.
The target of the suit, Heroic Media, which developed the ad for anti-abortion group Life Always, stood by its work at first, saying that it was designed to “provoke a visceral reaction.”
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