Is This the Most Important Person in Advertising?

Hint: she runs a $43.7 billion ad business

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In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the company’s advertising business into a $43.7 billion revenue stream as of last year. EMarketer projects that Google accounts for better than 41 percent of total digital ad revenue in the U.S. As more advertising dollars transition to digital, Google becomes ever more a proxy for the entire ad business.

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