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McCann Worldgroup chief executive Nick Brien has hired his global chief innovation officer. Matt Freeman, who joined Worldgroup parent Interpublic as the CEO of Mediabrands Ventures in January, 2010, is taking on the new role at McCann Erickson.
Freeman, who also was given the title of vice chairman, is the former founder and CEO of Omnicom’s Tribal DDB Worldwide. He joined IPG from digital media start-up Betawave. Last fall, rumors circulated that Brien was searching for someone to fill a global chief innovation officer role at McCann.
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