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McCann Erickson continues its search for a rainmaker to help the agency reverse its new-business fortunes. Barbara Yolles, chief growth officer for the past year, is leaving McCann and Alex Lubar, svp, new business at Grey Advertising is joining as chief marketing officer, North America.
Yolles assumed her role last May. One month before she took that position, Mitch Caplan, McCann's North American CMO, exited the agency after just seven months. As part of that shift, Lotta Malm-Hallqvist, McCann’s global chief growth officer, took over some of Caplan’s duties.
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