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MasterCard’s new chief marketing officer Raja Rajamannar has launched a global media agency review, after joining the company in September.
The financial services company's lead media agency is Interpublic Group's Universal McCann.
Sources put global spending at more than $200 million. In the U.S. alone last year, MasterCard spent nearly $105 million in media, according to Nielsen. (That amount does not include Internet spending or business-to-business marketing.)
A MasterCard representative issued a statement:
“As part of regular business practices, MasterCard regularly reviews and assesses industry resources as part of responsible vendor and agency management,” the company said.
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