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The claims of merger partners Omnicom Group and Publicis Groupe notwithstanding, WPP Group CEO Martin Sorrell expects the mega-merger to result in consolidation among Omnicom and Publicis Groupe shops.
Sorrell made his prediction today during a call with industry analysts, which primarily focused on WPP's third-quarter results. But Sorrell being Sorrell, he veered occasionally into competitive sniping about "POG"—sometimes without prompting but also when analysts asked about the impacts of the merger.
"Strategically, if you think that new markets and new media are key, which we do and Publicis used to, [the merged company] goes backwards.
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