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Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account.
Mindshare is the incumbent on the Lufthansa account and is defending, according to sources. The carrier spends an estimated $90 million in media worldwide each year.
Mindshare’s relationship with Lufthansa dates back to 2000. In 2010, Lufthansa reviewed the business but, in the end, kept it at the WPP Group shop.
The agency referred questions to the airline, which confirmed the search.
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