Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct. 30 is National Candy Corn Day.

Americans will buy about 15 million pounds of candy corn Halloween week. Photo: Nick Ferrari

Great stuff, right? But not for everyone.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in