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NEW YORK Timberland has awarded global creative duties on its ad account to the London-based independent Leagas Delaney.
The hire came after a review involving three other finalists, according to Timberland, which is based in Stratham, N.H. The company declined to name the other shops but sources identified them at Havas’ Euro RSCG in New York, independent Modernista! in Boston and independent DeVito/Verdi in New York.
Global ad spend was not immediately available. In the U.S. alone, the company spent about $3 million in the first 11 months of 2007 and nearly $6 million in 2006, according to Nielsen Monitor-Plus.
“It’s time for us to make some very bold statements with our marketing and the team at Leagas Delaney hit a home run in that department,” said Jeff Swartz, president and CEO of Timberland.
Leagas
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