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When it comes to car accounts, Kirshenbaum Bond Senecal + Partners has historically been the bridesmaid—pitching brands such as Mini Cooper, Kia, Hyundai, and BMW every few years but never taking home the big prize.
Well, all those years of practice have finally paid off with BMW of North America choosing the New York shop as its new lead creative agency. Kirshenbaum beat four other finalists—The Martin Agency, Gotham, Cundari, and Grey West, which pursued just the dealer half of the business—to claim the prize.
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