Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep

The Dude anchors Squarespace's return from W+K

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Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude.

Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace’s 30-second ad, from Wieden + Kennedy in New York. But rather than flash his acting chops, Bridges is making music—specfically, an album of 15 sounds, meditations and stories that will help you fall asleep. The ad, which will air in the first half, also benefits a cause close to Bridges’ heart: childhood hunger.

“We

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