With Its First Acquisition Since 2008, BBDO Expands Its Focus to Fashion and Luxury

Acquires majority stake in Wednesday Agency Group

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BBDO Worldwide made its first foray into the world of high fashion this week by acquiring a majority stake in Wednesday Agency Group.

The New York- and London-based company's client roster includes such well-heeled names as Tory Burch, H&M, Theory and Net-a-Porter, and British GQ recently called founders Jens Grede and Erik Torstensson "two of the most influential men in fashion." Founded in London in 2003, Wednesday opened a New York office in 2011 and currently employs more than 100 staffers working on integrated campaigns, branding, design and content strategy.

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