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The mergers and acquisitions space continues to heat up. Today, Interpublic Group public relations shop Golin has acquired The Brooklyn Brothers, a creative agency with 130 employees and offices in the U.S., the U.K. and Brazil.
Executives said the deal strengthens the content marketing chops of both shops, fusing Golin's promotional and measurement acumen with Brooklyn Brothers' ability to fashion cross-channel campaigns. "If you were starting a global creative agency today, it would look like The Brooklyn Brothers," said Matt Neale, president of Golin's international operations, which span 50 offices.
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