Brands Are Reaching Out to Millennials Who Want a Break From 'Adulting'

Coloring books, summer camps and nice, hot meals

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Growing up is never easy, and millennials have turned the struggle into a slang word: "adulting," with dedicated memes that say things like, "I'm done adulting for the rest of the day," as well as, "Adulting is hard. I deserve wine."

"When you say, 'I'm adulting,' it means you're taking care of business," explained Kelly Williams Brown, author of Adulting: How to Become a Grown-up in 468 Easy(ish) Steps. "Millennials have anxieties that other people have it together, and they don't.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in