How Ashley Madison Became So Attractive to Subscribers Again

Site reboot builds even more trust

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These days, Ashley Madison doesn't have to cheat to get ahead.

So says Rob Segal, who has worked hard to refocus the site's image and rescue its reputation since April, when he left WorldGaming to join Ashley Madison's parent company, Ruby Corp. (formerly Avid Life Media), as CEO.

Launched 15 years ago, Ashley Madison became famous (some would say infamous) as the go-to online resource for users (mostly men) seeking partners (mainly women) for affairs. Disaster struck in July 2015, when a breach of its database exposed the identities and information of some 32 millions users, tarnishing the brand's "good" name.

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