Horizon Inks $100 Million Deal With Clear Channel

Multiyear pact includes exclusive events, research, radio, out of home

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Horizon Media has just inked a $100 million upfront deal—with a radio company?

Well, yes and no.

The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known for its 840 radio stations in 150 markets. One might wonder, in this era of intense competition from the likes or Pandora, Spotify and now Beats by Dre, if anybody needs to lock up radio GRPs ahead of time?

Well in this case, the deal is as much about Clear Channel’s artist relationships, its growing digital business and its ability to crank out research on specific markets, all of which enticed Horizon to make such a commitment.

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