Hill Holliday Wins Capella University's Biz

Succeeds Cole & Weber as lead shop

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Hill Holliday is going back to school, 21st century style.

The Interpublic Group shop has landed the creative and media business of Capella University, a school that exists solely online and therefore competes with the likes of the University of Phoenix.

The creative assignment encompasses both traditional and digital advertising. Account revenue is estimated at $3 million.

The Boston headquarters of Hill Holliday won the account after a review in which there were a handful of other finalists.

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