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Hershey's is talking to search consultants about managing its global media review, the company told Adweek.
A Hershey's representative did not identify the consultants under consideration. Once a consultant is in place, the company will issue a request for proposals, most likely next month.
Various media agencies work on the brand in markets around the world and have been invited to participate, according to the rep. In the U.S., for example, Omnicom Group's OMD handles the business.
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