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Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots.
To use the service, consumers simply tweet @wherenext and geo-tag their location to receieve recommendations for trending restaurants, events or clubs in their area. The social tool "pulls data from a variety of social media channels and analyzes it to determine which locations are trending," reports PSFK.
The social tool evolved as an extension of Heineken's recent "Cities of the World" campaign, while also attempting to assuage the anxiety, caused by social media, of missing out on the action.
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