Health Groups Target Katy Perry for Marketing Pepsi

7 groups sign open letter running Tuesday in some trades

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Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. On Tuesday, they plan to run an open letter to Perry urging her to not "exploit [your] popularity by marketing a product that causes disease in your fans."

The one-page ad will run in Variety. (Adweek's sister publications Billboard and The Hollywood Reporter turned down the ad).

Perry is the latest target of the Center for Science in the Public Interest, which also went after Beyoncé for her $50 million Pepsi deal.

In the letter, CSPI and the other organizations compare the Pepsi campaign using Perry to the same tactics that were used by tobacco companies.

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