Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign

Extended video rolls out online

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What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will air Sunday night during the Super Bowl.

In the behind-the-scenes style video, a random dude named Ian gets transported to the craziest night of his life after he's accosted by an attractive woman in a bar. She gives him a Bud Light and asks him if he's "up for whatever happens next."

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