Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in the Big Game. Despite expectations, the running back won't be in the Mars brand's spot from DDB Chicago, even though he's become closely associated with the candy he's nibbled since he was a kid.
In the Super Bowl teaser below, which Skittles is releasing today on YouTube, the men and women of a dusty little U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in