Goodby Silverstein Names Its Next Generation of Top Creative Leadership

First step in founders' succession plans

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Jeff Goodby and Rich Silverstein may not be retiring just yet, but they have made their first major move toward securing a succession for the agency's creative leadership.

Today, the Goodby Silverstein & Partners founders made Eric Kallman an executive creative director, joining ecd Margaret Johnson in running the San Francisco office's creative department.

"This is a true reflection of how we are really working right now," said co-chairman Goodby, 63. "Rich and I will continue in our roles as advisors and guiding hands.

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