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Wieden + Kennedy's first campaign for Gap is set to launch in September, following the retailer's hiring of the agency this week.
The shop will handle global creative responsibilities—a role previously held by Ogilvy & Mather until Gap parted ways with the agency in late 2012. Gap had been working with Peterson Milla Hooks on a project basis.
"Wieden + Kennedy was a natural choice as an agency partner as we share the same vision for Gap’s evolution as a global brand," said Seth Farbman, Gap Global CMO.
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