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The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.
The Consolidated Appropriations Act of 2012 includes a provision that requires the Federal Trade Commission and the three agencies that are part of the Interagency Working Group to conduct a cost-benefit analysis of the proposed guidelines. The move, considered a major victory for food and beverage advertisers, effectively delays release of the final guidelines, originally expected by the end of this year.
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