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FCB is back in the beer category after winning Michelob Ultra's North American account.
The Interpublic Group shop, which lost longtime client MillerCoors in 2012, bested several finalists, including the MDC Partners team of Crispin Porter + Bogusky and Union, according to sources.
Michelob Ultra, which spent some $50 million in media last year, had been handled by Havas Worldwide in Chicago and Havas + Palm in Montreal.
FCB's Toronto and Chicago offices worked together over the last two months to win the account and will handle it jointly going forward.
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