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ExxonMobil is laying the groundwork for a global review of its creative and media duties, with an eye toward consolidating the business at fewer agencies, sources said.
The Dallas-based oil company is said to be talking to consultants about managing a worldwide search. Sources were unable to identify the prospective consultants.
ExxonMobil’s global media spending total was not immediately available. In the U.S. alone, the company spent $111 million in major measured media last year and $51 million in the first seven months of 2010, according to Nielsen.
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