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The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down.
Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads for lubricants and chemicals. Euro RSCG, which leads corporate image efforts, has been eliminated.
Globally, the oil giant spends about $300 million annually in media.
The three finalists emerged from a field of six that also included Publicis and The Martin Agency, which partnered with fellow Interpublic Group agency Lowe. For
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