Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Grey confirmed the shift of Energizer brands to WPP corporate sibling JWT, following the conflict created by Grey’s win of Procter & Gamble’s Gillette creative account in April.
Energizer manufactures shaving brands like Schick, Wilkinson Sword, and Edge and Skintimate shaving gels, all competitors to Gillette. JWT already works for Schick.
The products that are moving from Grey to JWT include sunscreens like Banana Boat and Hawaiian Tropic, Playtex tampons, and Fresh + Sexy Wipes.
In 2003 Energizer began expanding into personal-care products with the acquisition of razor brands Schick and Wilkinson Sword from Pfizer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in