Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Olympic swimmer Yusra Mardini's journey to Rio began in the treacherous waters of the Mediterranean Sea as she escaped the harrowing violence of the Syrian war. In 2015, she helped swim her boat to safety, pulling 17 fellow refugees behind her.
Visa's new ad, "The Swim," by BBDO in New York, highlights Mardini's journey from Syria to Berlin, where she currently trains and celebrates her courage and perseverance, then and now.
Mardini is one of the 10 athletes on the team of refugee Olympians from Syria, the Democratic Republic of the Congo and South Sudan who will march in tonight's opening ceremonies together and compete under the Olympic flag.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in