EBay Plans to Share Its Users' Data With Brands

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EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by Amazon. While information has been scarce, a buyer who’s been pitched by the e-commerce giant was able to share some details about the service.

Dave Martin, svp of media at Los Angeles-based agency Ignited, said that eBay has compiled shopper segments like people looking for or buying auto, clothing, music or books that advertisers can target by working directly with eBay’s sales teams.

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