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CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive bandage that could save someone's life.
Droga5 creative Douglas came up with an ingenious way of spurring marrow-donor registrations—he got Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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