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Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius for 2013 this evening.
The award serves as the crowning accolade at Adweek’s Brand Genius awards dinner, an annual fete that recognizes 10 of the most innovative and successful branding activations and the corporate executives who spearheaded them. A panel of editorial judges selected the 10 Brand Genius honorees, each of whom received a profile in the Sept.
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