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LOS ANGELES Healthcare firm WellPoint has hired Deutsch in Marina del Rey, Calif., for its creative chores, the Interpublic Group agency said today.
WellPoint spent nearly $25 million through the first 10 months of 2008, up 45 percent from the year-ago period, per Nielsen Monitor-Plus. The assignment covers advertising creative, interactive and design.
“WellPoint truly walks the walk in driving innovation in healthcare,” said Michael Sheldon, agency president. “We look forward to crafting communications that will help consumers make healthy lifestyle choices and better decisions about their health.”
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