Dentsu Aegis Launches an Agency Focused on the Growing B2B Sector

Interprise part of network's aggressive expansion

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Dentsu Aegis Network continues making strides to expand its footprint on the global stage.

Today, the company launched Interprise, an agency focused on the rapidly expanding business-to-business sector. Based in London, Interprise operations will initially include B2B staff from Dentsu's Carat Enterprise network, along with affiliated resources as needed. Carat Enterprise chief Stuart Giddings becomes global president of the new venture, which also has offices in New York, San Francisco, Singapore, Hong Kong and Sydney. The brand plans to open in other markets by the end of the year.

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