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After rumblings for almost a year, Danone has confirmed industry speculation and announced a global media agency review which includes 23 markets around the world, according to sources.
Danone's global measured media spending could not immediately be determined. In the U.S., where Danone markets products like Dannon and Activia yogurt and Evian bottled water, it spent $83.1 million in measured media last year, according to Kantar Media, and nearly $81 million in 2011.
Havas Media handles the business in North America while Omnicom Media Group and WPP’s GroupM agencies work for the marketer in other parts of the world.
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