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In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on a “Do Not Track” (DNT) feature in its latest version of Microsoft’s Internet Explorer browser, Version 10, which arrives this fall.
Microsoft in the opinion of the Digital Advertising Alliance, is making a huge mistake – and setting a dangerous precedent – that seems to say information has no role to play in our information economy.
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