Column: It's Hard Out There for a Publisher

Bootstrapped websites do exist, but it's not easy

Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by securing deals with investors who are far less interested in helping a startup build a substantial brand as they are in realizing a return as quickly as possible. 

Bootstrapping simply isn’t sexy anymore.

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