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Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning shops—all WPP agencies—are Ogilvy New York, Madrid's SRA Rushmore and Santo in Buenos Aires.
The goal behind the brand's search was to bring together the best ideas from agencies around the world that will resonate with people on a global scale. The new work will follow Wieden + Kennedy's "Open Happiness" campaign, which debuted in 2009.
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