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New Anheuser-Busch U.S. marketing chief Paul Chibe entered Bud Light’s creative review with one important goal: find an agency that can halt—and then reverse—the market share decline of A-B InBev’s largest brand.
So far, though, that hasn’t happened. Now, with the Super Bowl just three months away, Chibe may just have to settle for finding a few funny executions in time for the big game. Even doing that becomes more difficult with each passing week.
The delay in finding an agency is not for lack of effort on Bud Light’s part.
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