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This year, Super Bowl advertisers will have a chance at a new recognition for creating the best work in advertising's biggest annual event.
The Clio Awards announced today it is launching the Clio Creative Bowl, a juried competition to find the top commercial aired during the Big Game on Feb. 1.
The winner will be announced the Monday after the game, and a towering trophy called the Super Clio will be presented in the winning agency's city.
Coverage of the jury's deliberations and perspectives will appear on Clio's social channels and creativebowl.clioawards.com.
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