Clairol Brings Back the First Black Transgender Fashion Model in Its Lovely New Campaign

Tracey Norman kept her gender identity a secret

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol. The story inspired Procter & Gamble's agency, Grey in New York, to reach out to Norman and ask if she would consider returning to work for Clairol's Nice 'n Easy.

Norman, now 63, agreed, and that campaign, "Color As Real As You Are," will be in print and make its television debut in early 2017.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in