Chrysler Goes From Eminem and Clint to Ron Burgundy?

A fictional anchorman backs the Dodge Durango

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy?

Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case, the Dodge Durango, Chrysler chief marketing officer Olivier Francois said today at the ANA Masters of Marketing conference in Phoenix.

As part of an hour-long presentation, Francois previewed three videos of Burgundy in a bright red suit, standing next to a black 2014 Durango. In one, he touts the size of the car's glovebox.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in