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Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012.
The award capped off Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative branding efforts and the marketers behind them. The winners, one for each major consumer-goods category, were chosen by a panel of the magazine’s senior editors. Each honoree received a profile in Adweek's Oct.
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