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Bud Light is getting in on the election hype.
The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud Light Party," with Amy Schumer and Seth Rogen. The duo will star in the brand's politically themed campaign through November's election to get consumers who can't agree on politics to agree on drinking Bud Light.
This is the brand's first work from Wieden + Kennedy, which assumed responsibilty for Bud Light's creative work from BBDO last summer.
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