Brand of the Day: Petco Picks the Year's Cutest Pet Costume for Halloween

A tribute to Robin Williams

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After poring over roughly 5,000 entries in the chain's third annual Halloween pet costume contest, Petco found a winner in a Yorkie named Jack. You see, Jack's owner June Harper created a Mork costume (of Mork & Mindy) in honor of the late Robin Williams. 

"I'd like to think Robin Williams would laugh if he could see the photo of Jack in the iconic red suit," Harper said in a statement. "Winning the contest and knowing that so many people will see this photo makes me feel like I accomplished my goal of honoring the man behind so many endearing characters." 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in