Bon Appétit Hitting the Runways for Fashion Week

Publisher tries to fuse food, style with new program

Under new editor Adam Rapoport, Bon Appétit has embraced lifestyle topics like home, celebrity, and travel, all familiar territory for the epicurean magazine set. But fashion?

That’s the play the magazine will make during New York Fashion Week, with a program it’s dubbed Feast or Fashion. Celebrity chefs like Mario Batali will introduce new, Bon Appétit-branded menus at their restaurants, and a 40-page style guide will be distributed at Fashion Week events to promote the chefs and their restaurants for the post-show crowd.

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