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A handful of finalists are scheduled to present to BNY Mellon in its global advertising review next week, sources said.
Total account revenue is estimated at $5-7 million. The full list of finalists could not be ascertained.
The review comes six months after former General Electric marketing leader Judy Hu joined the global financial services company as chief marketing officer. Hu is conducting the review—covering all divisions of BNY Mellon—herself.
Creative incumbent Doremus referred calls to Hu, who did not respond to Adweek inquiries.
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