Blustery With a Chance of Down Parkas

Paul Walsh isn't your average run-of-the-mill meteorologist

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Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen.

Paul Walsh, a former meteorologist with the U.S. Air Force who spent a little more than a decade in the private sector helping companies predict how weather patterns might affect their businesses, was tapped as the cable network’s vp of weather analytics. In the newly created role, Walsh will head up a nascent initiative to sell highly targeted weather predictions to the channel’s advertisers.

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